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In addition, correctly chosen marketing approach has played a major role, according to which the console was positioned as a “cool fashionable console”, designed for teenagers. Sega company as well as third-party developers were involved in games development. Actually, initially there were not a lot of games, however the amount steadily grew. There it was able to compete with a variety of gaming devices and PCs/ This was possible, among other things, thankfully to the abundance and variety of interesting games, which were released more than 900. Sega Genesis not became very popular in Japan because of its main competitors (PC Engine and Super Famicom), however it was quite successful in the US and Europe. As carriers for the games were used cartridges that could be inserted on the top of the console. The name in the United States had to be replaced just because it was not possible to register a trademark – Mega Drive. The first release was held in Japan, the name of the console was Mega Drive, a year later it came to the United States under the name Genesis, and a year later released in other countries, again with the name Mega Drive. Sega Genesis, also known as Sega Mega Drive or just SMD is a 16-bit video game console developed and released by Sega and is referred to the fourth generation.

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